Terms of Service

1. Agreement to Terms

By accessing or using the Asset Engine website (getassetengine.com) or any services provided by Asset Engine ("we," "us," or "our"), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use our website or services. These terms apply to all visitors, users, and clients.

2. Description of Services

Asset Engine provides marketing technology and services for independent financial advisors and wealth management firms, including but not limited to: AI-powered content generation and distribution, custom website design and development, landing page creation, advertising campaign management across programmatic, search, and social channels, marketing automation, compliance workflow tools including approval routing and archiving, branding and strategy consulting, and marketing administration services.

3. Client Accounts and Onboarding

Certain services require a client engagement and may involve a separate service agreement or statement of work. By entering into a service relationship with Asset Engine, you agree to provide accurate and complete information during onboarding and to keep that information current throughout the engagement. You are responsible for maintaining the confidentiality of any account credentials.

4. Content Ownership and Licensing

Content created by Asset Engine on your behalf — including written content, graphics, website designs, and advertising creative — is subject to the following:

• Client content. Upon full payment, you own the rights to content created specifically for your firm, including website designs, written copy, and custom creative assets.
• Platform and tools. The Asset Engine platform, software, templates, frameworks, and proprietary tools remain our intellectual property. You receive a license to use them during the term of your engagement.
• Your materials. You retain ownership of all materials you provide to us (logos, branding assets, photography, client data). By providing them, you grant us a license to use them solely for delivering the agreed-upon services.

5. Compliance Responsibilities

Asset Engine provides tools to support compliance workflows, including approval routing and WORM-compliant content archiving. However, we are not a compliance firm and do not provide legal, regulatory, or compliance advice. You are solely responsible for ensuring that all marketing content and activities comply with applicable laws, regulations, and the policies of your broker-dealer, RIA, or other regulatory body. Our compliance tools are designed to facilitate your internal processes, not replace them.

6. Advertising Services

Where Asset Engine manages advertising campaigns on your behalf, you acknowledge that campaign performance is subject to market conditions, audience behavior, platform policies, and other factors outside our control. We do not guarantee specific results, including impressions, clicks, leads, or client acquisitions. Advertising spend is separate from Asset Engine service fees unless otherwise stated in your service agreement.

7. Payment Terms

Service fees, billing frequency, and payment terms are specified in your service agreement or statement of work. Unless otherwise agreed, invoices are due upon receipt. We reserve the right to suspend services for accounts with outstanding balances exceeding 30 days past due.

8. Acceptable Use

You agree not to use our website or services to:

• Violate any applicable law, regulation, or industry standard
• Transmit false, misleading, or deceptive content
• Infringe on the intellectual property rights of any third party
• Interfere with or disrupt the integrity or performance of our services
• Attempt to gain unauthorized access to our systems or other users' data

9. Limitation of Liability

To the maximum extent permitted by law, Asset Engine shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our website or services, including but not limited to loss of revenue, loss of clients, or regulatory penalties. Our total liability for any claim arising under these terms shall not exceed the total fees paid by you to Asset Engine in the twelve (12) months preceding the claim.

10. Disclaimer of Warranties

Our website and services are provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that our services will be uninterrupted, error-free, or that results will meet your expectations.

11. Termination

Either party may terminate a service engagement as specified in the applicable service agreement. We reserve the right to suspend or terminate access to our website for violations of these terms. Upon termination, provisions regarding intellectual property, limitation of liability, and any accrued obligations shall survive.

12. Indemnification

You agree to indemnify, defend, and hold harmless Asset Engine and its officers, directors, employees, and agents from any claims, liabilities, damages, or expenses (including reasonable attorney's fees) arising from your use of our services, your breach of these terms, or your violation of any law or third-party rights.

13. Governing Law

These Terms of Service are governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict of law provisions. Any disputes arising under these terms shall be resolved in the state or federal courts located in Maricopa County, Arizona.

14. Changes to These Terms

We may revise these Terms of Service at any time by posting an updated version on this page. Changes take effect upon posting. Your continued use of our website or services after changes are posted constitutes acceptance of the revised terms.

15. Contact

Questions about these Terms of Service? Contact us at [email protected] or through our contact page.